Achieving change through education

We combine educational expertise with innovation to deliver bespoke learning that really changes behaviour. Our team of educators are passionate about working with leading companies to help them achieve their goals, whether those be supporting healthcare systems, inspiring employees or delivering education initiatives.

Meet the team

The perceptive leadership team has nearly 100 years of combined experience working in medical education. Our leadership team are integral to all of our projects ensuring that all of our clients benefit from our expertise.


Managing Director

Photograph of Peter

Peter is a registered optometrist with an MSc in ‘Ophthalmology and Vision Science’. A former lecturer at the University of Bradford and Tutor Practitioner at Boots, Peter has been involved in designing and developing education for most of his professional life.



Photograph of Rachel

Rachel is a detail-orientated Account Director with a degree in Psychology and more than 6 years’ experience working within medical education. Since joining Perceptive she has delivered an exciting range of campaigns and her dedication to exceed expectations makes her a valuable member of the team.


Account Manager

Photograph of Nikki

Nikki is an enthusiastic Account Manager with a degree in English and Journalism. Her excellent written skills and passion for customer care makes her a core member of account handling team.


Account Manager

Photograph of Jo

With a degree in Marketing and Management Jo has a flair for detail and design. She works with our designers and developers translating clients’ requirements into attractive, usable e-learning and user interfaces.


Account Manager

Photograph of Sarah


Account Executive

Photograph of Martha

Think you have the right skills to join our team?
Send us your CV.

Who we work with

We are proud to work with industry leading companies around the world, across many therapy areas.

Specsavers logo
Johnson & Johnson logo
General Optical Council logo
CooperVision logo
Reckitt Benckiser logo
Bausch + Lomb logo
Allergan logo
Macular Society logo


The perceptive team are based in Edinburgh, a leading centre of medical education.

Telephone: +44 (0)131 526 3191 or email:

Edinburgh Office
Thornhill House
39 Thistle Street Lane South West